The market goes weak continuously, norm is cast surely those who become fund company is new bestow favor on, but deliver a product surely at present mostly duplicate, make investor has some of not know what to do when the choice. To this, morgan is cast on sail of teach of vise general manager points out, fund sends market of same need fractionize surely, fund company should study client behavior, understand need of different conduct financial transactions, combinative oneself is cast grind and serve a dominant position, roll out corresponding fund product and plan of conduct financial transactions. He expresses, morgan is cast to follow the pattern of sale in exploration essence all the time on, the “ that the near future rolls out is close child casting ” surely is in the light of demand of current and young household design, the specific demand that Morgan drops to still can not be aimed at investor on rolls out new product.

Executive essence follows the strategy of sale

Experienced 2007 the fund industry of sale blowout, was immersed in unprecedented predicament 2008. Fu Fan thinks, fund industry should break through a tight encirclement from the “ below current condition ” , need bold innovation, learn to the traditional trade that has made very successful in product fractionize and poor dissimilation sale, the strategy of ” of “ energy accurate sale that Morgan drops to undertaking on is born below this kind of setting.

Morgan is cast to cast product diversity to change a respect to take the lead in making an attempt surely in fund recently on. This company announces, start a program 3 years the large-scale sale activity of above, head taste follow sale with “ essence”“ casts ” to be main attack direction surely regularly, and advocate hit “ to kiss child the fractionize market that sends ” surely. Fu Fan tells a reporter, morgan is cast on this year when double nucleus fund is issued already try out the strategy of accurate sale of a few energy, if be in what Morgan casts to open an account to already going up before issueing, the holder that accords with fixed position of double nucleus fund, the company was made directional recommend. Sale data shows, issue a week in, the subscribe amount that has 50% about is old client subscribe, this reflected essence of life adequately to follow the favorable result of sale.

And go up cast Morgan to be being worn the “ with wide thrust is close child cast ” to clutch closely also surely the pulse of energy accurate sale, do one's best is casting market fractionize respect to be broken through somewhat surely. As we have learned, in roll out “ to kiss child before casting ” surely, morgan and sina net combination were cast to initiate growing charge of children of a “ to investigate ” on, findings shows, nearly 7 become families agree with children to grow in, teaching charge is the largest expenses, the family that has 60% aboves at the same time lays in this share charge of purpose to the way that throws surely through fund. According to survey result, morgan cast to capture “ quickly to kiss on child the way that throws ” surely: Invest the characteristic with long time in the light of the product, recommended combination of active stock fund to be tasted as calm put into production; Pass at the same time close child the service such as the activity comes the close affection of harmonious family, the condition that develops the child business.
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